content marketing

Content Marketing Agency Brisbane

Content Marketing could be the missing link in your digital strategy.

Humans have been telling stories since the beginning of time, and in the 21st century this has evolved into quality content produced by brands with the intention of engaging – and retaining – consumers. Content marketing taps into our love of narrative, and as the digital landscape changes, it’s becoming more and more effective at driving profitable action.

Why is Content Marketing a Big Deal?

Brands using Content Marketing to sell their products or services is a tale almost as old as advertising itself. With the shift to digital comes a need to take storytelling to the next level – to truly connect with consumers in a way that is genuine, engaging and valuable. We could throw a heap of jargon in this section and hope you’ll just trust us to know our stuff, but it’s really not hard to explain why content marketing is an important element of digital strategy for many brands. When you get down to it, content marketing can:

  • Start a dialogue with potential and existing customers
  • Build trust between your audience and your brand
  • Turn consumers into advocates
  • Drive revenue
  • Influence your website’s organic rankings.

Don’t leave your content strategy to chance – our Content Marketing service combines data and consumer insights with creativity and production expertise to create a comprehensive and tailored approach for our clients in Brisbane and beyond.

Content Marketing FAQs

So, you’ve read all the information above and you still have questions? Well, okay then, we’ll see what we can do. But if your queries aren’t answered in the FAQs below, we’re afraid there’s simply no hope for you. You’re destined to roam the wilderness with no rest for all eternity, never resolving the question that burns away at your soul. Unless, of course, you call our Brisbane office for a chat. We can probably work out the answer for you.

What is content marketing?

Content marketing involves creating and distributing valuable content to your audience in order to attract and retain them, ideally resulting in positive consumer actions.

That sounds a bit like a textbook (and ain’t nobody got time to read textbooks), so let us make it a bit simpler.

Content Marketing involves:

  • Clearly defined objectives
  • A clearly defined audience
  • Great content that commands attention because it is extremely useful, relevant or important to that audience
  • Consistent delivery of that content to continue providing value to, and building, your audience
  • Means of measurement
  • Persistence, perseverance and motivation – content marketing requires effort over time if you want to be successful!

It’s important to remember that great campaigns can be part of your Content Marketing strategy, but Content Marketing is not just about separate campaigns.

How can you measure the impact of content marketing?

It all depends on what you mean by ‘impact’! It always comes back to your objectives – as long as you know why you’re doing something, you can identify the relevant metrics and measure them over time.

Does content marketing help SEO?

Yes!

A solid content marketing strategy can influence website engagement metrics, indicating quality content and user interest.

This tells search engines that your website is a trusted source of information for readers, and will help improve the sites overall SEO performance.

You can also use content to answer more specialised queries in the form of longtail keywords, which may be less competitive than highly commercial keywords as well as helping to qualify your traffic.

I’ve only got a limited budget, what can I do?

We understand that different businesses have different circumstances and goals, and that’s why we work with each of our clients to produce customised content plans. We can still add great value to your business even if you have a limited budget; we may just need to scale our activities to suit and possibly stagger our plan over a number of months. If you want to know more about how we can help you, don’t hesitate to get in touch with one of our content marketing specialists for expert advice with no obligations.

Does content marketing replace other marketing activity?

Not at all – the marketing mix will vary depending on your product or service and your target market. Our content strategists can help you work out how best to integrate and scale your content marketing.

How do you measure the ROI of content marketing?

If driving revenue is one of your key objectives for content marketing activities, it is often best to break this down into bite-sized elements. If you can make this large and rather unspecific goal into smaller pieces based on consumer insights, you can attach value to user actions and focus your activities on driving those positive interactions.

Once you’ve specified those, it gets easier to identify relevant metrics that you can then track over time. Voilà!

Content Marketing

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