content marketing

Content Marketing Agency Brisbane

Content Marketing could be the missing link in your digital strategy.

Humans have been telling stories since the beginning of time, and in the 21st century this has evolved into quality content produced by brands with the intention of engaging – and retaining – consumers. Content marketing taps into our love of narrative, and as the digital landscape changes, it’s becoming more and more effective at driving profitable action.

Why is Content Marketing a Big Deal?

Brands using Content Marketing to sell their products or services is a tale almost as old as advertising itself. With the shift to digital comes a need to take storytelling to the next level – to truly connect with consumers in a way that is genuine, engaging and valuable. We could throw a heap of jargon in this section and hope you’ll just trust us to know our stuff, but it’s really not hard to explain why content marketing is an important element of digital strategy for many brands. When you get down to it, content marketing can:

  • Start a dialogue with potential and existing customers
  • Build trust between your audience and your brand
  • Turn consumers into advocates
  • Drive revenue
  • Influence your website’s organic rankings.

Don’t leave your content strategy to chance – our Content Marketing service combines data and consumer insights with creativity and production expertise to create a comprehensive and tailored approach for our clients in Brisbane and beyond.

Content Marketing FAQs

So, you’ve read all the information above and you still have questions? Well, okay then, we’ll see what we can do. But if your queries aren’t answered in the FAQs below, we’re afraid there’s simply no hope for you. You’re destined to roam the wilderness with no rest for all eternity, never resolving the question that burns away at your soul. Unless, of course, you call our Brisbane office for a chat. We can probably work out the answer for you.

What is content marketing?

Content marketing involves creating and distributing valuable content to your audience in order to attract and retain them, ideally resulting in positive consumer actions.

That sounds a bit like a textbook (and ain’t nobody got time to read textbooks), so let us make it a bit simpler.

Content Marketing involves:

  • Clearly defined objectives
  • A clearly defined audience
  • Great content that commands attention because it is extremely useful, relevant or important to that audience
  • Consistent delivery of that content to continue providing value to, and building, your audience
  • Means of measurement
  • Persistence, perseverance and motivation – content marketing requires effort over time if you want to be successful!

It’s important to remember that great campaigns can be part of your Content Marketing strategy, but Content Marketing is not just about separate campaigns.

How can you measure the impact of content marketing?

It all depends on what you mean by ‘impact’! It always comes back to your objectives – as long as you know why you’re doing something, you can identify the relevant metrics and measure them over time.

Does content marketing help SEO?


A solid content marketing strategy can influence website engagement metrics, indicating quality content and user interest.

This tells search engines that your website is a trusted source of information for readers, and will help improve the sites overall SEO performance.

You can also use content to answer more specialised queries in the form of longtail keywords, which may be less competitive than highly commercial keywords as well as helping to qualify your traffic.

I’ve only got a limited budget, what can I do?

We understand that different businesses have different circumstances and goals, and that’s why we work with each of our clients to produce customised content plans. We can still add great value to your business even if you have a limited budget; we may just need to scale our activities to suit and possibly stagger our plan over a number of months. If you want to know more about how we can help you, don’t hesitate to get in touch with one of our content marketing specialists for expert advice with no obligations.

Does content marketing replace other marketing activity?

Not at all – the marketing mix will vary depending on your product or service and your target market. Our content strategists can help you work out how best to integrate and scale your content marketing.

How do you measure the ROI of content marketing?

If driving revenue is one of your key objectives for content marketing activities, it is often best to break this down into bite-sized elements. If you can make this large and rather unspecific goal into smaller pieces based on consumer insights, you can attach value to user actions and focus your activities on driving those positive interactions.

Once you’ve specified those, it gets easier to identify relevant metrics that you can then track over time. Voilà!

Content Marketing

5 Content Marketing Myths That Just Won’t Die

Content marketing is perhaps the most misunderstood marketing discipline out there. Here, we’ve busted 5 content marketing myths to help you understand what it all means.

Read More

Content Marketing in the Post-Advertising Age

How can content marketing help you cut through the chaos of the post-advertising age? In this post, we explore this topic and share some tips for success.

Read More

What Is The Influencer Bubble? (And Is It Really Going To Burst?)

Since the mid-noughties, the influencer community’s following, wealth and status has only grown. But are we reaching the final days of this social movement?

Read More

How To Identify And Evaluate Influencers In Your Industry

To choose the best people to work with, you need to identify and evaluate influencers. Here are a few pointers to help get you on the right track.

Read More

3 Fashion Brands That Kill the Content Marketing Game

Content marketing is a fundamental aspect of many fashion brands’ strategies. But which brands have achieved the perfect fit? Here are 3 of our faves.

Read More

The 13 Weirdest Stock Images We Found This Month

When stock images are good, they can be extremely helpful for content. But when they're bad, they can be downright hilarious. Each month, while looking for suitable visuals for our content, we find an absurd number of weird photos. There's stuff that makes us think...
Read More
Search Factory

Question? One of our team will get back to you ASAP!

  • Business
  • This field is for validation purposes and should be left unchanged.

Talk to us today! One of our team will get back to you ASAP! Or call us on 1300 884 320

  • Business
  • This field is for validation purposes and should be left unchanged.