design for marketing

Design for Marketing

It doesn’t matter who you ask – everyone agrees that content reigns supreme in the online world. But with so much competition, how can you ensure your content makes a strong impression? Enter Search Factory | iProspect’s Brisbane team of experts in content design and production. Innovative, skilful and downright genius – we provide you with digital collateral to make your website and brand messaging pop.

What is Design for Marketing?

Design for Marketing refers to rich and attractive digital content that gives visitors things to do, like and share. Carefully crafted to have an impact on users, this is the kind of content that brings the ‘wow factor’ to your online table. Engage customers with stunning:

  • Infographics
  • Interactive content
  • Banner adverts
  • Landing pages.

Importantly, this is a service that enhances and supports your other online assets, including your written content, SEO strategy, content marketing, and paid search advertising.

Why Choose Us for Design for Marketing?

If our obvious wit and charm hasn’t won you over yet, here are some of the top reasons why you’ll want to work with our Brisbane-based team.

We Have In-House Industry Experts

Our content design and production professionals are always crafting creations that combine best practice with out-of- the-box thinking. We take your brand, your message and your audience into account every time we head to the drawing board.

A Holistic Approach

Our Design for Marketing team works alongside our content writers, SEO managers and many other members of the Search Factory family to ensure your final product is based on expertise and nothing short of brilliant. This service allows us to be your one-stop shop for digital marketing, from strategy and production to implementation and social seeding. We will also partner with you to find the right approach to achieve your design goals.


We don’t believe in content for content’s sake! Any pieces of content we produce will be built to perform and engage your audience.

Crystal Clear Transparency

You won’t be left wondering when your new content will be delivered. All tasks are tracked and reported on, giving you the chance to check in and have your voice heard at any time.

Direct Contact

Forget about dealing with an account manager who doesn’t do the work themselves. You’ll be able to communicate your wants and needs to the designer who is bringing your beautiful content to life.

Stand Out from the Crowd

Make sure your message gets heard – our creatives allow you the flexibility to do something different from the norm and really make a difference.

What’s Included in This Service?

Reaching a state of content bliss doesn’t just happen magically. Based on our vast experience and expertise, we’ve come up with a number of key steps that ensure we’re on track to impressing you and your customers.


Working as a team and with you, we develop a deep understanding of your business and your customers to determine what message we need to send and how to achieve this.


After conducting a brand and audience analysis, our highly creative designers and copywriters will create a tailored solution with an emphasis on performance and results.


Using a tiered design process, we will consult with you every step of the way and eliminate any surprises. However, while we love involving you in the process, we also know you’re busy – our in-house team will work autonomously, meaning there’s no project management for you to worry about.

Approval Process

Your content is complete! However, you get the last word. Make sure you’re 100% happy before going live. Our in-house developers can also set your new content live if necessary.

Seeding and Amplification

Your content’s journey isn’t over – it’s just beginning. Our Content Strategists can help ensure your content gets shared and liked with tried and true amplification methods.

Design for Marketing FAQs

Not sure how Design for Marketing can benefit your business? Allow us to paint the picture for you with the common questions and answers below. If you need some more info, our Brisbane office is only a phone call away.

How can Design for Marketing benefit my business?

If a picture says 1,000 words, how much does an interactive piece of content say? Up the ante and do something different on the web! Through this service, we produce truly engaging content pieces, helping users stay on your site and remember your brand. Design for Marketing is also an essential part of a complete digital marketing solution, helping you gain visibility online in a cost-effective way.

What does best-practice design involve?

When we work on your online content, we take into account the following:

  • Consistent design throughout your brand
  • User-first design approach
  • The message is key
  • No design for design’s sake
  • Know your audience.
What happens during the consultation?

We sit down with you and have a full discussion about your ideas, the things you like or dislike when it comes to design elements, and what you want to achieve. We also confirm the formats you want the piece of content to be created in and any ideas for ongoing work from the content that you may have.

What should I invest?

This will be unique to your needs, wants and circumstances. Each business, strategy and project will be different, which is why we focus on providing a tailored content solution.

How do I get started?

Pick up the phone or get those fingers typing an email – once you’ve made contact, we’ll take it from there.

Search Factory

Question? One of our team will get back to you ASAP!

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Talk to us today! One of our team will get back to you ASAP! Or call us on 1300 884 320

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