Remarketing and Display Advertising

Remarketing & Display Advertising

Target new or existing customers with Remarketing or Display Advertising. Our Brisbane-based digital agency can help you achieve your business goals, whether they involve:

  • Expanding your brand awareness
  • Reaching new potential customers
  • Offering complementary products/services to existing customers
  • Any combination of the above!

What is Remarketing and Display Advertising?

Remarketing and Display are both forms of online advertising.

Remarketing

Remarketing targets users who have already visited your website. They may or may not have made a purchase, but they are aware of your existence. They might just need a final push to make their first or next purchase.

This is ideal if you want to:

  • Reach out to users who have already visited your site
  • Cross- or up-sell to past customers
  • Build brand affinities.

Display

Display advertising uses image-heavy ads to showcase your business, product, service or special deal.

This is ideal if you want to:

    • Increase brand awareness
    • Target users early in the conversion funnel.

Like other modes of digital advertising, both of these channels are highly measurable, meaning it’s easy to track the effectiveness of any activities.

Don’t leave your online advertising to chance – our experienced paid media managers are pros when it comes to display and remarketing campaigns. Our expertise also goes beyond these channels and into others, like AdWords and Bing, Social Media AdvertisingPPC and Programmatic Advertising.

Getting paid advertising right may be a science, but our Brisbane team of experts has it down to an art.

Why Choose Us for Remarketing and Display?

There’s an old saying that you can’t choose your family but you can choose your digital agency. Or something like that, anyway. So why pick us over the other digital agencies in Brisbane?

We Offer Tailored, Customisable Service

We don’t believe in cookie-cutter strategies or forcing you to use a service that won’t benefit your
business. When you partner with Search Factory | iProspect, you can expect a fully customised service that is based on what you need, whether that is strategy creation and implementation or simply one of our services to complement what you can do in-house.

We Provide Comprehensive Reports

Performance is everything. Track your results easily with our comprehensive reports. Designed to
highlight and communicate the key metrics that reflect your business objectives, our reports will allow you to understand how your digital activities are performing at a glance. They will also include relevant insights direct from the specialist managing your account.

We are Data-Centric

Even the best creative campaign should be driven by data. At Search Factory, we believe data is integral to success, so we ensure everything we recommend is supported by numbers, whether they are sourced from industry benchmarks and projections, competitor intelligence, or previous results and experience gained in-house.

We are Strategic

While Remarketing and Display Advertising often go hand-in- hand and can achieve results without any other elements supporting them, we approach every activity with a strategic mindset. We are always thinking about how we can make our efforts work together with your other projects, so your positioning and brand voice are consistent and cohesive.

We Take a Holistic Approach

When your agency sees past individual campaigns and understands your business, great things can
happen. We know there is more to success than a single activity, so you rest assured we are focused on the end goal: growing your business.

We Have Dedicated Account Managers

We don’t just set and forget when it comes to your digital marketing activities. For each service you
engage us for, you get a dedicated, Australian-based account manager who you can contact directly whenever you need to. Or, if you prefer, we can also allocate one person to oversee your account, giving you one point of contact while maintaining easy access to the entire team looking after your business.

We Have Proven Results on Our Side

We never lose sight of what matters most: results for your business. Check out what we’re capable of below!

What’s Included in This Service?

If you want to get it right, there is more to a Remarketing or Display campaign than just filling in ad copy and sending it live. Our experienced team can take care of everything, including campaign setup, split testing copy and images, ongoing monitoring, and reporting.

On top of all this, you can tap into our expertise whenever you need to, and you get any recommendations and insights straight from your account manager.

Campaign Setup
This is what sets the scene for your online advertising activities. Depending on your specific needs, it may include:

  • Account audit
  • Briefing communications
  • Campaign build
  • Tracking setup
  • Onsite recommendations.
Audience Segmentation, Collection, and Targeting Implementation
We can handle all your audience research, including segmentation and collection. This lets us target the right people, at the right time, in the right place.
Campaign Monitoring, Continual Optimisation and Performance Analysis
We never just launch a campaign and then come back when it’s over to see what happened. Part of our service includes split testing, tweaking ad copy, adjusting budgets, pacing bids, and running regular Search Query Reports. This results in a campaign that’s optimised for your audience, giving you the results you want.
Experimentation and Testing
Put away the test tubes, because at Search Factory we take care of all the experimentation and testing for you. Our team is experienced in best-practice methods, so you get fully optimised Display and Remarketing campaigns that are as effective as possible.
Reporting
If you enjoy finding out how your digital advertising is shaping up, you are in for a treat. Reporting is something we take pretty seriously – you can expect monthly reports, or a report at the end of it all, or both if it’s a longer campaign! Our reports go into as much depth as you want, so you can see exactly what is going on, what we’ve done, and what we’re planning to do in the future.

 

Tracking and Measurement Setup

Success is a relative term – without clear guidelines on what constitutes success, it’s easy to get caught up with metrics that don’t mean much for your business. This is why identifying the important objectives – and the metrics that directly relate to those – is essential. We do this as part of setting up tracking and measurement, so you know that your reports are both accurate and relevant.

 

 

Banner Design/Development
Do you remember those ads back in the day that flashed a lot and if you clicked on them you ended up with a virus on your computer? Yeah, we don’t make them. Our in-house development and design team can create sharp banners that align with your online presence and goals. Let us take your banners all the way from concept to completion.

 

Support and Expert Advice
We believe in being more than just implementation specialists. When you choose Search Factory, you aren’t just getting someone to build your campaigns and report back occasionally – you’re getting a new team member who is experienced, accessible and ready to help you where possible.

Remarketing and Display FAQs

If Remarketing and Display aren’t languages you speak, don’t stress. We’ve got all the frequent questions answered below. If there’s still a gap in your knowledge after reading these, don’t be afraid to pick up the phone and get in touch so our experts can break it down for you.

Do I want Display or Remarketing?
Often, the two go together, much like salt and pepper or bread and butter. However, you may find you only need one – this will depend on your specific objectives and circumstances.
Where can I show my ads?
Anywhere! Your ads can be shown anywhere that your customers will be.
What types of ads can I show?
You can use a massive range of ad formats, including:

  • Static banners
  • Animated banners
  • Video
  • Rich media
  • Interactive/expandable ads.
How do you make sure my ads don’t show on sites I don’t want my brand to be aligned with?
We know that when it comes to selling your product or service, perception is important. This is why we leverage the services of the best brand safety partners and can also nominate specific exclusions.
How long until my ads are online?
We generally aim for a 5-day turnaround from the time that we have all assets in place and approved.
How can I measure success?
What actually is success? We’re not getting all philosophical on you – we genuinely need to know! You should measure success against your business objectives, so our team needs to fully understand what your goals are. This means we can report on metrics that are directly related to those objectives, letting you measure success quickly and easily.
What should I invest?
Your investment will depend on your overall budget, how you split it between other marketing activities, and upcoming sales or promotions. There is no easy answer to this question, but it is something we can advise on, so don’t hesitate to get in touch and chat about your needs.
How targeted can I be?
Very – as part of our Remarketing and Display service, we can handle audience segmentation and targeting, so your ads are shown to the people who are most likely to respond how you want them to.
How do I get started?
Step 1: Contact us!
Search Factory
iProspect

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