Programmatic Advertising

Programmatic Display Advertising

Search Factory | iProspect has the expertise and experience you need to take advantage of Programmatic Advertising’s unique potential. We help clients from all industries, from Brisbane and all around Australia, to execute strategic and impactful display campaigns that allow their businesses to be seen in the right place, at the right time and by the right people.

What is Programmatic Advertising?

Programmatic advertising, trading and buying involves the placement and display of ads in real-time, based on specified parameters. Using first, second and third-party data, programmatic display focuses on placing highly targeted ads, ensuring the right people are reached at the right time. This covers an array of digital display ad forms, such as banners, videos, static creative and rich media.

In a nutshell, Programmatic Advertising:

  • Is highly targeted
  • Operates in real time
  • Provides you with more in-depth audience/customer information
  • Helps you reach your acquisition and retention goals
  • Allows you to bid on placements that match your specific targeting parameters.

Our Brisbane-based team of PPC account managers can help you with all aspects of programmatic advertising, from campaign creation and strategy to ongoing optimisation, insights and reporting.

Why Choose Us for Programmatic Advertising?

We could bribe you with cookies and cake, but luckily we don’t need to. Here are the top reasons why we stand out from the other digital agencies in Brisbane.

We Offer a Bespoke, Customisable Service

Everything we do is tailored towards what works for you. Want us to report on customer behaviour? No problem. Need us to accommodate even the most technical or intricate campaign requirements? We have you covered. You’re in the driving seat and you make the decisions about what you want and need from us.

In-Depth Reporting

We understand that you want to know how your digital investments are paying off. Our reports are easy to read yet filled with valuable and actionable information, allowing you to not only see your progress, but also make informed and timely decisions.

A Focus on Data

Data makes the world go ‘round, or so we maintain. With Programmatic Advertising, hundreds (even thousands!) of data points can be exchanged, evaluated, matched and leveraged for every ad placement. Understanding the inputs is critical to evaluating the outputs. That’s why we make data the centre of everything we do.

Strategic

Using our wealth of experience and knowledge, we look at the bigger picture and create careful and considered strategies. We’re intelligent about how we design, traffic and report on campaigns. Our thought-leading campaign strategists have a demonstrated ability to deliver high-quality campaigns and outstanding results.

Platform Agnostic

Team up with us and you’ll enjoy access to a large array of platforms, software, networks, exchanges and one-to- one private marketplace agreements. We ensure that we consistently drive the best value for our clients, without being partial to a particular platform or provider.

We Have Dedicated Account Managers

Nobody enjoys wasting time working through 6 layers of communication to get some copy or an image approved. Work directly with the person managing your account, so you can act fast to stay on top of developments in your business or industry.

Proven Results

We’ve worked on countless display campaigns for clients in a variety of industries and niches, including travel, education and retail.

What’s Included in This Service?

Our Programmatic Advertising offering can be stretched, bended and condensed to suit you and your business’s needs. Only want our specialist help with a particular aspect? That’s fine. If you choose the full package, however, you can expect us to do all of the following:

  • Campaign strategy
  • Campaign creation and trafficking
  • Ongoing optimisation, insights and reporting
  • Tracking, measurement and quantification
  • Creative design and development
  • Custom solutions

Programmatic FAQs

If you have Programmatic questions, we have the answers. If the info you’re looking for isn’t below, you know what you have to do: give us a call! Our expert team will have your queries resolved in no time.

Which platform is right for me?
With their own special advantages, the right platform for you will depend entirely on your unique business, audience and goals.
How can I measure success?
Defining your business’s objectives is essential to recognising and measuring success. We will take the time to gain a comprehensive understanding of your long-term and short-term goals so that we may report on the metrics that matter to you most.
What should I invest?
Your investment will reflect your circumstances, including your needs and wants. We will work with you to establish an effective balance between investment and conversions.
What is involved in ongoing management?
Our dedication to your online performance means we take care of everything, from campaign tracking and budget adjustments to reporting and analysis.
How do you report on performance?
Whether you want us to report on customer acquisition, revenue or audience segmentation, we can adjust your reports to highlight priority performances and results.
How targeted can I be?
One of the highlights of Programmatic Advertising is its specificity, meaning you can be extremely targeted with your marketing. Not only can you reach particular demographics of users, but you can ensure your services and products are visible at the right point in the consumer lifecycle.
Where can I serve ads?
You can broadcast your brand messaging on a huge variety of platforms, from social media and mobile apps to ad exchanges and search engines. You name it – we’ll serve it!
How do I get started?
Take the first step by contacting us now! We’ll soon get the ball rolling.
Search Factory
iProspect

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