Author: Caitlin Ritter

How to Make Paid Search Support Your Digital Marketing Strategy

You know what your digital marketing strategy should look like. You know it should take all of your marketing channels and integrate them seamlessly, optimising each one to create a beautiful balance of creativity and analysis. And you know your strategy should be backed by a budget that is effectively distributed to help you get the most out of every channel. Let’s be realistic, though. Nailing every aspect at the same time is kind of like walking a tightrope. But the tightrope never ends. And the tightrope is on fire. And there’s no safety net. And the splattered outlines of your predecessors line...

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The Year So Far: AdWords (And Bing) News

It’s been a big year already for paid search. With more Bing and AdWords news than you can poke a stick at, it’s easy to find some of it slipping through the cracks. Don’t worry though – we’ve done a recap of all the biggest and most exciting news for digital advertisers, so you can catch up on what’s been going down. Better Ads One of the first pieces of news to come out in the wake of the new year, Google released its annual “Bad Ads Report” (to be presented this year as the “Better Ads Report”). Google...

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