Author: George

Four B2B Marketing Techniques Using Google Adwords

B2B Marketing is always a tricky area to gain traction and obtain quality leads for your business sector. There are multiple ways to utilise B2B marketing effectively and different strategies you can deploy. Below are 4 B2B Marketing techniques Search Factory finds most effective when using Google Adwords. Branded Remarketing A lot of Business to Business decisions can be a long window to conversion, as there may be a tender process and contracts being written up, as well as other steps which delay everything. What better way to keep your business top of mind and overall brand awareness up ahead of...

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Negative Keyword Research: Generate 1,000 Negative Keywords in 5 minutes!

Google is all about intention. Users hop online with the intention of finding a particular product/service/location/piece of knowledge. Adwords is a great tool for finding and targeting your ideal customers, based on their intentions. However, what if you want to exclude particular words or terms that don’t directly relate to your service or items that you do not sell? Enter the negative keyword, a feature within Adwords that allows you to exclude your ads from appearing for certain Ad Queries. For example, you may not want your ad to show for people looking for jobs, research terms, DIY terms and so...

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Affinity Targeting Part 2 – Advanced Affinity Segments

Welcome to Part 2 of Affinity Targeting! In Part 1 – identifying your affinity segments, we took a look at how we go about finding our ideal affinity segments for our industry, how to set up the necessary tracking codes to pull in the data and explored exactly what affinity segments are. Today we shall be looking at more advanced techniques on drilling down even deeper within the data to identify potential customers who meet the following criteria: High Conversion Rate High Revenue High Site Engagement. Once this has been discovered using advanced filters in Analytics, we can use a...

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Affinity Targeting Part 1 – Identifying Your Affinity Categories

The Google Display Network (GDN) is an extremely powerful tool for advertisers and businesses wanting to promote their services to the general population of the Internet. However, not everyone is going to be interested in your advert or services, which is why here at Search Factory, we ensure our display campaigns use data specifically reflecting your target market and database. While there are quite a few targeting options across the GDN to choose from, we find one targeting method in particular quite effective for our clients, as well as easy to set up quickly across accounts. This targeting method is Affinity targeting....

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Google Universal Analytics: How to set up event & goal tracking

In this weeks #SFGettingSmarter session, we are covering how to setup event tracking and goal tracking using Google Analytics. In this video is a step by step guide on how to go about implementing the code on the website, making sure that it is tracking effectively and finally setting up a goal using the event we have just created. The reason why agencies and companies alike use event tracking, is because it allows you to track and monitor events and button clicks on the page that Google Analytics out of the box wouldn’t otherwise be able to track. Allowing us...

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