The digital world never sleeps, so each Friday we bring you the latest from around the web! Check out what’s been happening this week in SEM, SEO and social media. Have another noteworthy story? Tell us in the comments below.

WHAT’S NEW IN SEM THIS WEEK?

Title: Google Introduces Compare Feature for U.S

Summary: Google has introduced a new feature for U.S Car Insurance advertisers, allowing users to compare financial products online. This aims to allow users to make more confident and more informed financial decisions.

Read more here!

Title: Dynamic Structured Snippets Are Here!

Summary: Google has launched Dynamic Snippet extensions. These are automated extensions that display specific industry information about advertisers’ products or services pulled straight from the landing page. While advertisers can opt out of this new feature, Google has emphasised that automated extensions are now a factor in ad rank. This may force advertisers to ensure that their landing pages are of higher quality as well.

Read more here!

WHAT’S NEW IN SEO THIS WEEK?

Title: Google Local Pack Displaying Logos In Web Search Results

Summary: Google is now testing a new local pack also known as the ‘snack pack’ in web searches that display maps, logos and pictures of a business listing triggered by local intent queries.

Read more here!

Title: Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results

Summary: Gary Illyes, a webmaster trends analyst at Google, has announced that over 80% of eligible HTTPS URLs are not being displayed in Google search results. Instead, they are showing up as HTTP URLs due to a webmaster configuration. Google wants websites to go HTTPS; this was indicated when they gave a small ranking benefit to HTTPS URLs months ago.

Read more here!

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: Your Facebook Likes may Start to Drop!

Summary: Starting from this week, Facebook page owners may start seeing lower “like” totals for their page – especially if some of your likes aren’t legit! Facebook are removing likes from inactive Facebook accounts in a bid to give businesses up-to-date insights on the people who actively follow their page.

Read more here!

Title: Report: Instagram Now Getting More Brand Posts Than Facebook

Summary: Brands are now posting more content to Instagram than they are on Facebook, according to a new report by research firm L2. Given plunging organic reach on Facebook, marketers have been cutting back on posting on Facebook and paying for reach with advertising dollars, the report says. The L2 report found that the 250 brands it tracked posted an average of 9.3 times per week on Instagram and 8.8 times on Facebook in the fourth quarter of 2014.

Read more here!

Keep reading on our blog for more search news and tips!