Surprise! This week wraps up a day early thanks to Good Friday. Sit back with your steamy hot cross bun, sweet chocolate bunny and enjoy the digital news highlights from around the web.

WHAT’S NEW IN SEM THIS WEEK?

Title: Google AdWords Data Now Available in as little as 3 hours

Summary: Google has recently announced some improvements in data freshness for Google Adwords. Now you will see more frequent updates to search terms, geographic performance and automatic placement stats. The AdWords help center has a detailed break down of when certain metrics and reports are updated. Clicks and conversions, for example, are typically reported within three hours, while search terms, automatic placements and geographic performance data is typically updated within 6 hours with this change.

Read more here!

Title: Google Analytics Introduces Product Release Notes

Summary: To help user to keep up with all the new features in Google Analytics, Google have started publishing Release Notes in their product Help Center. The Release notes will be updated periodically and will have the most comprehensive list of new features or changes to the Google Analytics product.

Read more here!

WHAT’S NEW IN SEO THIS WEEK?

Title: Moz Open Site Explorer Adds Spam Analysis For Risky Links

Summary: SEO tool software company, Moz, has launched a spam analysis feature within their link analysis toolset. Open Site Explorer aims at documenting and uncovering more risky and penalty prone links directing to your website.

Read more here!

Title: Baidu Benefitting From Google Ban In China

Summary: Google is still has the most marketshare globally at 54.7 percent of search as revenues. However, mainland China’s ban on Google is giving Baidu the search leader status in that country. Baidu will see its global share of search as revenue increase from 6.4 percent to 8.8 percent in 2015.

Read more here!

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: Facebook Launches New Event Feature

Summary: Facebook is rolling out a new feature on Monday that allows you to subscribe to events created by a specific business, band or other Facebook page. Once you are subscribed to a specific event, you will receive notifications whenever the business or group behind the page is hosting a new event in your area.

Read more here!

That’s all for this week. Check in for new posts each weekday on our blog and have an eggsellent Easter break!