An interesting week on the web has seen integration between above the line and digital attribution, and blurred lines between search and social. Here are our top digital news updates!

WHAT’S NEW IN SEM THIS WEEK?

Introducing Search Response and Airings Data in TV Attribution

Building on last year’s announcement of Adometry TV Attribution, which measured the impact above-the-line media sources have on digital activity, Google has just announced an update allowing advertisers to analyse minute-by-minute Google Search query data against spot-related keywords to attribute conversions to specific TV airings.

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WHAT’S NEW IN SEO THIS WEEK?

‘Near Me’ Searches have Doubled this Year

Search queries that include ‘near me’ or ‘nearby’ have doubled in the past year according to Google Trends from March. 80% of those searches are from mobile devices. This data was released last week with the launch of a new mobile ad product specifically designed around these queries.

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Bing Rolls out their Mobile-friendly Ranking Algorithm in the Coming Months

No date has been specified but in the coming months, Bing is going to release a mobile-friendly algorithm update similar to Google’s mobile friendly update, which launched on the 21st of April this year. Unlike Google, Bing are going to take a slower approach by giving webmaster’s feedback along the way to reduce potential anxiety with this change.

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WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Pinterest Introduces Cinematic Pins

With the launch of Pinterest’s promoted pins comes cinematic pins, alongside a host of new features and options to help advertisers reach more people in their target market. Cinematic pins are promoted display ads in a motion-based format – these pins are entirely controlled by the user and can be used to enhance storytelling. Animated pins start when you stop scrolling and pause when you continue scrolling through your Pinterest feed. To help advertisers make the most of this new feature, Pinterest has also introduced the Pin Factory, a creative studio to help design effective promoted pins for brands.

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Facebook’s ‘Yelp Alternative’ Blurs Lines Between Social and Search

Facebook is partnering with New York Magazine’s Grub Street and Eater.com, as well as other top foodie publications to showcase restaurant reviews alongside search results for restaurant pages. Facebook will also publish reviews from users’ Facebook friends, along with crowdsourced opinions from Facebook users.

Read more here!

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