It’s time for Search Factories Weekly Industry Wrap-up! Incase you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web collected by the Search Factory staff.

WHAT’S NEW IN SEM THIS WEEK?

Title: Call Forwarding is Going Local!

Summary: “Earlier this year, Google introduced Call Forwarding which allows advertisers to track the number of calls generated from their paid ads. Google has announced that it will be extending this strategy by introducing phone numbers with regional area codes instead of toll free numbers. This is great news for local advertisers, as users are more likely to call a number with a recognisable area code. The change is set to roll out in the US early next month.

To read more, see here!

Title: Bing Rolling Out More Changes to its Platform

Summary: “Bing has rolled out numerous changes in 2014, particularly to its interface and usability. It was announced this week that there are still more changes to come! These changes will particularly focus around Bidding, Geo Targeting, Reporting, Auction Insights, Planning and Trend Tools and Ad Scheduling, which will allow advertisers to schedule their ads in 15 minute increments.

To read more, see here!

WHAT’S NEW IN SEO THIS WEEK?

Title: Penguin 3.0 is in progress/rollout!

Summary: On Friday the 17th of this month, Google began rolling out its Penguin 3.0 algorithm update, looking at link profiles. Whether it’s an update or a complete “refresh” (as Google’s Pierre Far is calling it), it is still rolling out and will apparently take a few weeks to be fully implemented. Regardless of whether you’ve seen a positive or negative effect since Friday, no-one can be 100% of the effect just yet, except that it is expected to affect 1% of English search queries.

To read more, see here

Google Penguin 3.0 has landedImage source: Socialnomics

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: PreTweet saves us from annoying Tweets

Summary: There will be less annoying Tweets on the web with thanks to the new PreTweet service which proofs tweets and deletes the overused words everyone is tired of seeing on social media. The service contains a list of banned words which were determined by a survey of hundreds of journalists and social media experts. Some of the blocked phrases include “get in mah belly” “day=made” and “bff”. To use PreTweet simply compose your Tweet, click the PreTweet button and check your results.

To read more, see here

Title: Google Launches Inbox to Reinvent the Email App

Summary: Google is launching a new email app, separate from Gmail, called Inbox. Announced via blog post, Inbox builds upon Gmail’s relatively successful tabs, which introduced new buckets for Social updates and Promotions. The app features Bundles, which will group together similar kinds of messages. Bundles will be user-customizable as well. Inbox also features Reminders, Assists and Snooze: Users can create Reminders that will alert them about various tasks while Assists work with reminders to surface relevant information. The service is invitation-only at start. You can ask to receive an invite by hitting up inbox@google.com.

To read more, see here!

That’s it for this week! Check out our blog for more industry information and tutorials on all this SEO, SEM, Content Marketing and Social Media.