Here is the latest Digital Industry Wrap-up from Search Factory. In case you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing, including SEM, SEO and social media marketing. Here is the latest from around the web, collected by the Search Factory staff.

WHAT’S NEW IN SEM THIS WEEK?

Title: New Shopping Reports Come to Analytics
Summary: “New Google Shopping campaign reports will begin to roll out to Analytics. The new report will provide more insights into product target performance, allowing advertisers to analyse performance by product category, type or brand, before drilling down further”.

To learn more, click here

Title: Multiple AdWords Account Logins Now Available
Summary: “Say goodbye to having to manage multiple AdWords log-ins through different browsers simultaneously. Google has announced multiple AdWords account log-ins, allowing advertisers to seamlessly switch between accounts while still remaining logged in to all of them. This is great news for agencies!”

To learn more, click here

Source: Searchengineland

Source: Searchengineland

WHAT’S NEW IN SEO THIS WEEK?

Title: Bing: It’s Unlikely That We’ll Take Search Share Away From Google
Summary: Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share. Yahoo and Bing combined have an estimated 29.4 per cent search share, compared to Google’s 67.3 per cent.

To learn more, click here

Title: 18 Days Later, Google Penguin 3.0 Continues To Slowly Roll Out Worldwide
Summary: Google confirms that two weeks and four days later, Penguin 3.0 is still slowly rolling out. Search Engine Land discovered later it was a worldwide update, impacting less than one per cent of English queries and that it would roll out for the next few week. Google’s John Mueller confirmed this in a video hangout yesterday morning on Google+. The first question was about Penguin, and John Mueller said, “As far as I know, the whole data is still rolling out slowly”.

To learn more, click here!

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: Digital skills are now central to nearly all marketing roles in the UK
Summary: Digital skills are central to nearly all UK marketing roles, with 92 per cent of marketers believing digital skills are important, according to new research by Adobe.The study also shows that marketers are trying to keep up with this demand for digital skills with 84 per cent already having some level of confidence in their digital skills, up from 80 per cent in 2013.

According to the survey, analytics is the area where marketers felt they had the least confidence, with 30 per cent admitting they lacked knowledge in mobile analytics, 27 per cent in web analytics, and 25 per cent in social analytics.

To learn more, click here!

Title: Swipe right for success – it’s Tinder for business travellers
Summary: Developed by the Europe-based Federation of International Employers (FedEE), ‘butN’ is a social networking application for professionals who want to make friends and contacts while they’re away on business. Like Tinder, butN displays the profiles of users within close proximity to wherever you are in the world. You can see how far away someone is, send them a message and – should they choose to respond – arrange a meeting. Users can log in with their LinkedIn accounts and search for professionals based on gender, occupation, industry and location. A soft launch this week saw seven Australian users sign up with hidden profiles. The app will be officially released to FedEE members on Monday.

To learn more, click here

That’s all of the biggest news from the last seven days of Digital. If you’d like to learn more about our industry, make sure you visit our blog! George yesterday gave us tips for improving site speed in his #SFGettingSmarter session – make sure you check out his post!