Google Adwords Management Brisbane
Serve users with keyword-targeted ads throughout their search journey with paid search campaigns.
At Search Factory | iProspect, we have a strong reputation for excellence in creating and managing paid search campaigns for our clients, regardless of their size, budget or industry.
Back your business with the skills of our Brisbane-based Paid Media team – we are experts at optimising campaigns so you get the most value for your money.
What is Paid Search?
Paid Search involves creating digital ads and placing them on search engine results pages for users to see (and hopefully click on). It’s a cost-effective way of reaching in-market consumers and targeting the right products and services to a wide audience. This also entails Google AdWords management and Bing Ads management.
Our Paid Search service is:
- Highly targeted
- Able to use real-time data
- Able to cater to both acquisition and retention goals.
We offer a comprehensive Paid Search/AdWords management service with all aspects handled right here in our Brisbane office. When you choose to partner with us, you can opt to get everything from ad creative to ongoing management, or you can use your own talents to complement our skillsets.
Why Choose Us for Paid Search Management?
It’s simple – we are focused on producing the best possible results for your business. In case that’s not enough, here are a few more reasons to work alongside our Paid Search pros in Brisbane.
We Offer Tailored, Customisable Service
Standard packages aren’t good enough. Your business has its own objectives, models and internal resources, so we tailor our service to match your needs. Whether you want us to handle all your PPC advertising or just take care of a few of the elements of Paid Search campaign management, we can ensure a smooth execution of your AdWords or Bing paid advertising activities.
We Believe in Comprehensive Reporting
Make informed decisions using reports that give you data you can actually use. We’ll work with you to identify what is important to know and understand, and ensure we track and report on those key metrics.
We are Data-Centric
Ever heard the term ‘stab in the dark’? We haven’t. We support everything we do with data, so you can count on us to have a solid reason for all of our recommendations.
We are Strategic
Paid Search can work in isolation, but it doesn’t have to. If you want to ensure your paid channels work alongside each other, or in conjunction with owned or earned channels, we know how to integrate our efforts to fit seamlessly with your other marketing activities.
We Have Dedicated Account Managers
Nobody enjoys wasting time working through 6 layers of communication to get some copy or an image approved. With our Australian-based team, you can work directly with the person in charge of your AdWords management, so you can act fast to stay on top of developments in your business or industry.
We Have a Holistic Approach
We care about your business, not just individual campaigns. Long-term business success isn’t born from one big effort at the start – it comes from a sustained effort that continuously builds on previous wins.
We Can Present You With Proven Results
We don’t just say we’re good – our results back up our brags!
What’s Included in This Service?
This is the bones of what we’ll do for your business. It sets you (and us) up for future communications and activities. Setup may include:
- Account audit
- Briefing communications
- Campaign build
- Tracking setup
- Onsite recommendations.
While you may not have time to check in on your campaign regularly, it’s part of our job. This means we can:
- Identify potential problems or opportunities
- Take action and make appropriate adjustments.
Continual Optimisation and Performance Analysis
What do we do to make sure you get the most out of every campaign? We continually optimise your account by:
- Conducting split tests
- Tweaking ad copy
- Adjusting budget and bid pacing
- Running regular Search Query Reports to identify new opportunities for your business.
This means you get a tight, efficient and effective campaign that maximises the return on your investment and gives users the experience they are looking for.
Experimentation and Testing
At Search Factory, we experiment more than Dr Frankenstein. Don’t worry, though – our success rate is a lot higher. We employ best-practice methods of testing to make sure we can maximise your results in a way that keeps your investment safe. All of these experiments give us the data we need to do all that continual optimisation we mentioned above.
We could report on every single metric and let you sift through it trying to find what really matters to you. We won’t though. That’s because we believe in tailoring reports to clients based on business and campaign objectives. The bottom line? You see what affects your bottom line, in a way that’s easy to understand.
Tracking and Measurement Setup
Sharing all the wins with you gets pretty difficult if we have no way to identify which wins are happening. Setting up tracking and measurement is important if we are going to understand what is going on with your account.
Landing Page Design
Make sure your landing page is optimised for conversions – if it isn’t highly relevant to the search query, people may click on your ad but they won’t stick around trying to find what they wanted. Our in-house team can ensure your landing page is easy to use so consumers don’t go back and click on your competitor’s ad instead.
Support and Expert Advice
Want recommendations on how you should split your budget for digital advertising? Looking for an expert opinion on who you should be targeting? Not sure how to balance your Google AdWords management with Bing Ads management? At Search Factory, we believe the service doesn’t end when the campaign does – we go above and beyond to support our clients wherever we can.
From explanations to general thoughts and advice, our whole team is here for you!
Paid Search FAQs
Which platform is right for me?
The platform you use will largely depend on the audience you are trying to reach. There’s no point in having a presence in a place where your target market doesn’t spend time! While we specialise in AdWords management, we’re also proficient in using similar programs as required to get results for our clients.
How can I measure success?
It is generally a good idea to use key objectives to measure success. Once you understand what is important to your business and set targets relating to those goals, you can measure success using our detailed customised reports.
What should I invest?
A range of factors will influence how much you invest with AdWords or Bing. These may include things like which industry you’re operating in, the keywords you want to target, and the demand for your business offering.
What is involved in ongoing management?
Ongoing management includes campaign tracking and adjustments, budget tracking, reporting, and performance analysis, plus any insights and advice as we go.
How do you report on performance?
Since everything we do is shaped by your specific business needs, our reporting reflects this. Whether you want to know about customer acquisition, revenue, goal completions, new users, browser behaviour, or something else entirely, we can lay it out for you as part of our comprehensive reports. We can even handle more complex reporting requests requiring audience segmentation or customer analysis.
How targeted can I be?
Imagine if Legolas and Robin Hood had a love child who went into paid search marketing. That’s how targeted you can be. And that’s one of the great things about Paid Search – it’s possible to target users by more than demographics or location. If you’re smart, you can aim your efforts to reach them right when they need your product or service.
Where can I serve ads?
Forget the silver platter – with Paid Search, you can serve ads through:
- Google Partners
- Google AdSense Network
- Bing Ads Network
How do I get started?
You know those companies that say ‘contact us’ and so you do but then they never ever get back to you? Good news! That’s not what happens with us. If you’re ready to chat, so are we. Scroll down and you’ll find our phone number and a handy online form – call or email us now!
Question? One of our team will get back to you ASAP!